Anna Rogala
adm_diem
PRODUCT PLACEMENT
Anita Radman Peša, Mladen Rajko, Vanja Zubak
THE ROLE AND IMPORTANCE OF MOBILE MARKETING IN THE SYSTEM OF MARKETING MANAGEMENT
Šime Ninčević, Aleksandra Krajnović, Jurica Bosna
THE INFORMATION ACTIVITY OF THE BIOACTIVE FOOD CONSUMERS
Renata Nestorowicz
ANALYSIS OF ORGANISATIONAL ARCHITECTURE OF SMALL ORGANISATIONS – DOES IT ALLOW BUILDING STRONG LOCAL BRANDS OR PRODUCTS ONLY?
Snežana Mojsovska Salamovska, Robert F. Lauterborn
THE CUSTOMER – ORIENTED APPROACH: THE CONCEPT AND KEY INDICATORS OF THE CUSTOMER DRIVEN COMPANY
Ludmila S. Latyshova, Yuliya V. Syaglova, Olga K. Oyner
ATTITUDES TOWARDS FOOD PRODUCTS FOR CHILDREN: A PARENTAL VIEWPOINT
Fabrizio Baldassarre, Raffaele Campo, Amedeo Falcone
THE ROLE OF LEADERSHIP IN ORGANIZATIONAL ADAPTATION PROCESS
Ivona Vrdoljak Raguž, Senka Borovac Zekan
STRATEGIC DIRECTION OF MULTINATIONAL CORPORATIONS IN HYPERCOMPETITIVE ENVIRONMENT
Darko Tipurić, Najla Podrug, Maja Daraboš